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Technical Sales Representative - For Aurora, ON and Edmonton, AB

Justram Equipment Inc is seeking a proactive, self-disciplined Technical Sales Representative 

Aurora, ON – 1 Position

Edmonton, AB – 1 Position

Key Responsibilities

Operating from an office in Aurora, Ontario, the successful candidate shall be required to:

  • Identify customer requirements through proactive customer contact, promote, perform product demonstrations, sell, and facilitate delivery of products, services, and product training,
  • Work as an integral part of the sales team (includes manufacturer’s personnel) to determine the best solution for the needs identified,
  • Develop customer relationships to ensure their needs are being met by providing technical support and resolving any issues, perceived or otherwise,
  • Develop new business through follow-up on leads provided, cold calls to prospective customers and participate in industry trade shows,
  • Provide customer feedback on technical issues, prices, competitive products, and services,
  • Use a CRM system to record, track sales activities, report on industry trends and needs,
  • Provide timely, sales forecasts for planning by Justram and its contractual suppliers.



  • Graduation from an institute of technology with a mechanical discipline or equivalent industrial experience,
  • A minimum of three years’ experience selling engineered, mechanical products such as computer-controlled welding – cutting equipment, weld products, stationary/portable machine tools, hydraulic tools and similar products,
  • Personal advancement through formal selling skills training, customer relationship training or other similar sales related training programs,
  • Proven ability to analyze, solve problems, close sales, and generate new sales opportunities,
  • Ability to work independently without supervision and establish a positive working relationship with co-workers to achieve sales targets,
  • Personable and outgoing with excellent written and verbal communication skills,
  • Have a disciplined work ethic with excellent time management and organizational skills,
  • Possess computer skills and a good working knowledge of MS Office programs such as Outlook, Word, Excel, and Power Point to communicate customer needs, prepare proposals, quotations, forecasts, and reports,
  • Have a valid driver’s license, a clean driver abstract and dependable transportation for regular travel throughout the territory,
  • Have a valid passport for travel outside Canada for sales and product training at manufacturer’s facilities from time to time,
  • Be capable of lifting 50 lbs., climbing stairs or ladders at customer sites and possess general good health.



  • The compensation package includes a base salary plus commission with unlimited earnings potential
  • A comprehensive group benefits package,
  • Compensation for use of vehicle plus reimbursement of travel expenses,
  • Product and sales training at manufacturer’s facilities.


By applying to this position, you are confirming you possess either a Canadian citizenship, permanent resident status or work permit